The Cola Wars: The story of the global battle between the Coca-Cola Company and PepsiCo, Inc.
J. C. Louis, Harvey Yazijian
A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing
Année:
1980
Langue:
english
Pages:
386
ISBN 10:
0896960528
ISBN 13:
9780896960527
Fichier:
PDF, 25.03 MB
IPFS:
,
english, 1980